What are the types of SEO strategies?

WHITE-HAT SEO: To improve your site, a white-hat SEO approach employs approved best practices and user-centric methods. A white-hat SEO approach may include things like creating useful content, increasing website speed, and naturally introducing keywords.

4 ways to optimize your site with white hat SEO

1. Focus on building your brand

2. Focus on long-tail keywords when conducting keyword research

3. Create content that is unique and valuable to your audience

4. Build quality internal links to increase dwell time

BLACK-HAT SEO: A black-hat SEO approach optimizes your site by employing unethical and spammy methods such as buying backlinks, duplicating material from other websites, and even putting keywords into the invisible text.

4 ways to optimize your site with black hat SEO

1. Cloaking

2. Reporting competitors

3. Link farming/buying

4. Keyword stuffing

5. Duplicating content

Invest in a white-hat SEO plan if you want SEO to succeed for your company in the long run. While black-hat SEO may produce rapid results, it will eventually result in penalties, such as lower ranks or removal from Google’s index.

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